Frankfurt, Germany

Cities are our greatest innovation.

They exist because humans are
meant to be together, living and

working in an ecosystem.


And by 2050, two-thirds of the world’s population will live in urban areas.

cairo traffic

Our cities are sick.

This unprecedented wave of

urbanization is straining our cities.


Because we built our cities for cars,

not people.

Turin, Northern Italy during COVID lockdown

But everything’s changed.

Before COVID-19, people were already starting to transition to more sustainable,

neighborhood-centric living.


And now, that change is accelerating.


So we reflect.

For the first time in almost a century,
we have the space to reflect:


How do we want our neighborhoods to look?


How do we rebuild our world?


How should we shape our communities and our future?

parking lot

A Space to Ask—and Answer—These Questions

This is a space for those looking to build a new Blueprint—a future where neighborhoods, communities, are at the heart of our cities.

city line drawing

Welcome to Blueprint

Powered by REEF, Blueprint is a digital magazine dedicated to building better cities and stronger communities through thought leadership, conversation, and action—laying the foundation for a future we can all believe in.


Richard Florida

Meet Our Principal Urbanist: Richard Florida

With renowned urbanist Richard Florida, author of The Rise of the Creative Class, The New Urban Crisis, and professor at the University of Toronto’s School of Cities and Rotman School of Management, we’ll explore the state of our cities and communities. We’ll discover and discuss the policies and products that are changing how we live and work and meet the people vested in being the change.



(Photographer: Lorne Bridgman)

Gas Lamp Quarter San Diego

Future. Forward.

Together, we’ll reimagine and rethink how our communities operate–a new infrastructure that builds towards the 15-minute city.

Follow us and join the movement:




Blueprint powered by REEF
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